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Southeastern Europe



eMAG – Loan With 100% Online Financing

A Romanian company founded in 2001, eMAG is a pioneer of the Romanian online commerce market and has become a regional leader, successfully exporting the local model to Bulgaria and Hungary. For 19 years, the company has been constantly investing in services based on technologies developed in Romania, which help customers save time and money.

Ten Minute Credit Application Approval

Retailer eMAG has recently launched an innovative service through which customers can obtain financing for online purchases in less than ten minutes without going to the bank. They can apply for the loan directly to eMAG, due to a technology-based flow that eliminates both physical interaction and time-consuming forms. The online solution has an advantageous interest rate, comparable to the interest rates for personal loans in the market.

How it Works

The online service is based on a new identification process and on an evaluation model that takes into account the customer’s order history on eMAG, as well as his or her payment history at the Credit Bureau. Customers can finance their shopping cart in two simple steps, as follows:

  1. The customer adds to the cart the desired products and chooses the payment in eCREDIT instalments. For identification, he or she sends a photo with the ID card. In a few seconds, the customer receives an SMS code that validates the phone number and then sends a video selfie.
  2. The bank analyzes the client’s financing request on the spot and sends the answer online. Immediately after, the client automatically signs the credit agreement electronically, using the code sent via SMS.

About eMAG

With a growing range of products both through its own offering and through its partners in the Marketplace, eMAG is the place where anyone can search and order anything, from anywhere. Customers benefit from value-added services such as easybox delivery and fast delivery via tazz by eMAG, Genius premium service for subscribers, 30 days right of return, fast money back via Instant Money Back, opening the package upon delivery, call center 24 / 7, financing in installments through eCredit and the mobile application.

About FintechOS

FintechOS provides financial institutions from more than 20 markets, on four continents, with access to state-of-the-art technology that accelerates the digital transformation of customer interactions.

FintechOS’s core technology allows financial services providers to redefine the customer experience, offering them a complete digital journey through intelligent automation of digital processes. The products and experiences are hyper-customized for each customer.

Recently, FintechOS was recognised as The Hottest European Fintech Startup of the Year, according to a jury of reputed tech founders, investors and journalists. The title was awarded for the way FintechOS is “helping banks and insurers accelerate digital transformation and build end-to-end digital products in weeks rather than months. In 24 months, FintechOS onboarded 40+ Financial Services clients across the world, with $25bn under management, and opened offices in London, Amsterdam, Vienna and Bucharest.”

“We are updating and improving our available payment services in order to offer our customers a better experience. Time is a precious resource, and now, with a smartphone only, our customers can get approved for financing in up to ten minutes through a simple and intuitive flow, in which online funding is reduced to a single field that must be completed.”


Mircea Balica
Financial Services Manager, eMAG

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