Digital Insurance: Designing for Growth
As insurers, brokers, and MGAs accelerate their plans to compete for direct-to-consumer market share, it pays to study successful marketing and design practices from other rapidly digitalising industries such as banking.
More broadly, the conversion and growth design principles established through two decades of general consumer ecommerce can fast-track the building of highly converting digitally-distributed insurance propositions.
In this webinar, FintechOS and partners share digital design and conversion tips which will be useful to all those who are active in delivering digital channel growth in personal lines insurance. Register now to gain access.
Watch this webinar to learn:
- Examples from home insurance demonstrating trust-building and conversion-boosting design details from digital challengers
- Advice on UX good practices for attracting insurance customers through digital channels
- Discover the concept of web QA
- How to build the right team to drive growth in digital channels
What makes a prospective customer engage with an insurance quote process instead of bouncing off your website? And what helps them finish their application instead of abandoning it? To grow fast in digital channels, insurers need smart design and optimized UX.
Allan Wishart
Product Owner, Insurance with FintechOS
