A PwC survey1 of almost 10,000 representative consumers in Europe revealed that GenZers used online channels to:
- transfer money
- pay invoices
- apply for credit cards
On the other hand, they are emerging as a powerful generation of future consumers all over the world. Older and younger GenZers combined already represent approximately 40% of the USA’s consumer purchasing power, writes The Financial Brand2, quoting industry research. By 2025, the group will make up a quarter of the Asia–Pacific (APAC) region’s population — the same as millennials (born 1980–1995), McKinsey3 projects.
When does onboarding start? When does it end? “It might be 90 seconds for a mobile app, or 90 weeks for a large enterprise software tool. For most business-to-business software companies, 90 days seems to be a good timeframe”,