Banks in Central and Eastern Europe (CEE) have been investing heavily in digitization for many years – and the recent global pandemic has accelerated the process. The number of people in CEE that have accessed one or more online services has risen by 15% since the start of the pandemic, according to McKinsey.
Yet, banks are losing an estimated €5.7 billion every year due to poor customer onboarding, with 63% of Europeans reporting that they abandoned a bank sign-up process in 2020 — based on research by Signicat.
Onboarding is an essential aspect of any digitization process. Building customer-centric, data-driven and easy-to-use journeys can enable banks to gain new users and measurable ROI. This eBook provides best practices for digital onboarding across the CEE region.
Based on our experience so far in the Central Eastern Europe region, successful onboarding includes several factors: a good strategy, good advice, compliance with local laws and regulations, access to products and great technology.