The Challenge
OMNIASIG Vienna Insurance Group is one of Romania’s leading insurers, part of Vienna Insurance Group, and the largest VIG company in Romania. The company has a strong corporate insurance heritage and a strategic ambition to grow further in retail.
In 2019, OMNIASIG decided to build a new line of business: health insurance. At the time, the health insurance back-office operation was fully externalized, which meant OMNIASIG needed to build the new business capability from the ground up.
The challenge was not limited to product launch. OMNIASIG needed to create the system, platform, infrastructure, and operating workflows required to run health insurance end to end.
That meant supporting policy issuance, policy administration, contract changes, claims management, claims payments, call center interactions, claims handlers, and medical provider workflows. The new platform also had to handle high daily claims volumes and coordinate multiple internal and external actors across the health insurance value chain. OMNIASIG needed to move quickly from ambition to execution. The target was clear: launch a functional health insurance operating platform in six months.
Solution
OMNIASIG partnered with FintechOS after identifying a similar implementation within Vienna Insurance Group. The deciding factors were FintechOS’ insurance experience, implementation agility, and platform flexibility.
FintechOS provided a configurable policy operations and workflow orchestration layer for health insurance, giving OMNIASIG one environment to manage the operational flows behind the new business line.
The platform supported the full health insurance lifecycle, including:
- Quote & bind
- Policy issuance and administration
- Mid-term adjustments
- Claims handling
- Call center interactions
- Medical provider workflows
Over time, the implementation evolved into a full digital health insurance ecosystem, supporting underwriting, claims, and medical provider settlements as end-to-end processes.
OMNIASIG also expanded the ecosystem with OmniDoc, a medical provider platform that allows providers to authorize medical services with OMNIASIG, making OMNIASIG the first insurer in the market to implement this type of provider platform.
Impact
FintechOS enabled OMNIASIG to move from ambition to execution, launching a functional health insurance operating platform in under six months and creating the foundation for a new line of business.
The platform connected underwriting, policy servicing, claims handling, provider interactions, and customer experiences into a single end-to-end ecosystem.
- Health insurance operations live in under six months
OMNIASIG reached its target of having a functional health insurance platform in six months, supporting the launch of a new business line built from the ground up.
- End-to-end policy and claims operations
The platform brought policy setup, administration, mid-term adjustments, claims handling, call center interactions, and medical provider workflows into one operational environment.
- Faster claims servicing
Digitized claims workflows helped OMNIASIG maintain high service quality from the beginning, with claims times as fast as 24 hours.
- Connected medical provider ecosystem
With the intergration of OmniDoc, OMNIASIG enabled medical providers to authorize services digitally with OMNIASIG, becoming the first insurer in the market to implement this type of provider platform - A foundation for faster product and journey evolution
As OMNIASIG looks ahead, speed remains critical. The same foundation supports the company’s focus on redesigning end-to-end customer processes and preparing for more AI-enabled insurance experiences.
