Accelerating Innovation and Speed-to-Market with APIs and the Financial Ecosystem
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Open APIs have enabled banks to realise multiple competitive advantages, including the ability to build enhanced offerings, improve customer engagement and loyalty, and create new digital revenue channels. They have also opened the way to building smart partnerships with third parties.
Yet, realising the full potential of APIs in banking is far from being achieved. Determining future priorities must go beyond compliance. Further to this, it must be addressed that in a world where data is currency and a customer-centric experience is the ultimate option, traditional lenders are falling behind in comparison to leaders in technology. How can banks solve this?