Why CX is more important than ever in the insurance industry
Practical examples on how to use customer insights to move CX and revenue goals forward
How to create data-driven, hyper-personalised digital products and services
The top business priority for life insurers? Customer experience. And with competitors pursuing the same aim, capitalizing on the insights that help insurers understand readiness to buy and up- and cross-sell opportunities and then tailor the sales experience is the way to stand over the rest.
But with data stuck in legacy systems, immature analytics and insights capabilities, and struggles to attract and keep analytics talent, many life insurers aren’t moving their Customer Experience (CX) and revenue goals forward.
Meet the speakers
Ellen CarneyPrincipal AnalystForrester Research
Lidia DraganProducts & Services DirectorUNIQA
Marcin WarszewskiDirector, Insurance LeadDeloitte Digital CE