Webinar: Accelerating Innovation and Speed-to-Market with APIs and the Financial Ecosystem
Open APIs have enabled banks to realise multiple competitive advantages, including the ability to build enhanced offerings, improve customer engagement and loyalty, and create new digital revenue channels. They have also opened the way to building smart partnerships with third parties.
Yet, realizing the full potential of APIs in banking is far from being achieved. Determining future priorities must go beyond compliance. UK and European regulators were drivers for advocating open APIs under PSD2, but financial and non-financial players in regions such as Asia also tapped into the potential of data sharing and are arguably, offering more successful business models. The push for open APIs is also more market-driven in the US.
Webinar organized in association with Finextra and featuring guest speakers from Lloyds Banking Group and Nordea.
Watch this on on-demand session to get expert insights on why banks should consider APIs as the best route to increased revenues, efficient partnership models with fintech firms and ensuring every customer interaction is as seamless as it could be. Topics included:
- How APIs and digital banking ecosystems create value
- Using technology to underpin customer data
- How to increase customer engagement with APIs
- The advantage of building data-driven products and services
- Business models and revenue generation
- The embedded finance play across the ecosystem