The Future of SME Insurance is Customer Centric
Join FintechOS and four senior industry experts for a recorded panel discussion which took place on Tuesday 8 June 2021, looking at the innovation opportunities in the insurance market for SMEs and how to use customer-centric product and service design to win.
Watch this on-demand session to gain insights on:
- What modern small businesses struggle with when getting insurance
- Examples of good customer-centricity in new digital brands
- How established insurers can create better digital customer experience
- Product and CX design – who in the insurance firm tackles this?
- Customer-centric products and design: how to accelerate innovation
What does innovative small business insurance look like in 2021? Perhaps it’s on-demand cover for Airbnb landlords, flood insurance that automatically starts a claims using IoT water sensors, or pay-per-flight commercial drone insurance verified with GPS data. Sometimes, all that’s needed to win big might be simplifying quote & bind for an existing business policy so that it can be set up in minutes using an app with less jargon and more transparent pricing.
One thing is for sure: one-size-fits-all policies, with complex conditions and pricing dependent on bottlenecks of human advisors, and paper-based processes taking weeks to complete… are 20th-Century approaches that are no longer competitive.
We’re looking at our favourite examples of innovative plays in digital insurance, and picking out the key customer-centric features and design mindset which established insurers can learn and apply in their own product innovation, particularly within the SME space.
