The Future of SME Insurance is Customer Centric
Watch the webinar recording below:
What does innovative small business insurance look like in 2021? Perhaps it’s on-demand cover for Airbnb landlords, flood insurance that automatically starts a claims using IoT water sensors, or pay-per-flight commercial drone insurance verified with GPS data. Sometimes, all that’s needed to win big might be simplifying quote & bind for an existing business policy so that it can be set up in minutes using an app with less jargon and more transparent pricing.
One thing is for sure: one-size-fits-all policies, with complex conditions and pricing dependent on bottlenecks of human advisors, and paper-based processes taking weeks to complete… are 20th-Century approaches that are no longer competitive.
We’re looking at our favourite examples of innovative plays in digital insurance, and picking out the key customer-centric features and design mindset which established insurers can learn and apply in their own product innovation, particularly within the SME space.
