Goal
Empower non-technical teams. Give them the low-to-no code tools to create hyper-personalised products and journeys.
Features
A space to create: the Innovation Studio now has a portal where business analysts, consultants and product managers can create and launch automated and hyper-personalised journeys in a low-to-no-code environment.
Plug & play innovations: Digital Process Automators (DPAs) make creating slick customer journeys super easy. From digital signatures to face recognition and computer vision (OCR), video calling to a Digital Documents Processor, it’s all at your fingertips.
Connectivity from Day 1: our Common Data Core offers out-of-the-box connectivity to 150+ data sources, including Google Analytics, Salesforce, SAP, and SQL. Access is made easy with REST APIs and data can be used to create customer journeys, segmentation models, personalised marketing campaigns, and more.
Powerful Data Insights: with data from our Common Data Core, your teams can create visualizations that are both beautiful and insightful, made possible by PowerBI, a leader in visualization tools.